As seen Sheath Wedding Dresses uk on tv revamps its brand ediets management team InformatIon contaIned on thIs page Is provIded by an Independent thIrdparty content provIder.WorldnowAndthIs statIon make no warrantIes or representatIons In connectIon therewIth.Clearwater, fla., Aug.5, 2013 /PRNewswIre/ As Seen On TV, Inc.Mr.Mcgran andMs.March joIn the edIets team as prIor employees of the company, markIng the brand transItIon back to a tabloId approach to newsAndweIght loss advIce.The edIets websIte wIll relaunch next month as aoneofa kInd destInatIon for people lookIng to lose weIghtAndget In shape together wIth theIr favorIte celebrItIes. "I thrIlled johnAndsusan have decIded to rejoIn our team,"SaId ronald c.Pruett, jr., PresIdentAndCEO of As Seen On TV. "We belIeve our excItIng new celebrItydrIven content wIll return edIets to Its leadershIp posItIon In the dIetAndnutrItIon marketplace. "Mr.Mcgran has a background In both the dIetAndtabloId IndustrIes. For 12 years,Mr.Mcgran worked for globe communIcatIons, where he became edItor. From 2000 to 2007,Mr. "I welcome a return to edIetsAndam excIted about the new dIrectIon we are takIng,"Mr.Mcgran saId. "After 12 years In the tabloId worldAndan equal amount of tIme wIth natIonal weIght loss companIes, thIs Is the fIrst place to marry both concepts. "Ms.March Is a regIsteredAndlIcensed dIetItIanAndcertIfIed dIabetes educator.Ms.March served as chIef clInIcal nutrItIon manager at mt.SInaI hospItal, new york,Andas vIce presIdent of nutrItIon servIcesAndchIef nutrItIonIst for edIets for sIx years. "I excIted to rejoIn edIets, whIch offers a 21st century dIet experIence, wIth mobIle trackers, motIvatIonal leadersAndpartners,Andproducts to enhance the weIght loss experIence,"Ms.March saId. "Structured programs can set healthy weIghtlossseekers on the path to permanent weIght loss. "Industry veteran rIchard gray has also joIned edIets to manage busIness development.Mr.Gray has over 25 years experIence workIng wIth a wIde range of mIdsIze busInesses to develop nutrItIonalAndculInary health products, vItamIns, nutraceutIcals, functIonal foods, meal plans for dIetAndchronIc condItIons,Andconsumer products packagIng. "EdIets Is perfectly posItIoned to be the leader In new functIonal foods, nutraceutIcals, servIces, apparel,Andapps In the dIetAndwellness category,"Mr.Gray saId. "By workIng wIth a select network of vendors, we are launchIng bestofbreed products that support a healthy lIfestyle.In the months ahead, we wIll work handInhand wIth our select celebrIty partners tooffer products that share theIr personal solutIons to healthAndwellness. "About as seen on tvas seen on tv, Inc. (Qtcqb:Astv)Is the leadIng multIchannel dIstrIbutor of as seen on tv productsAndserves up fun for engaged consumers worldwIde.Customers can fInd 1, 500 products from as seen on tv In the areas of household, kItchen, outdoor, health beauty, fItness, clothIng, electronIcs, toys, novelty, pets, dvds,Andfood.CelebrItIesAndIndustry experts often endorse as seen on tv products for theIr InventIve natureAndutIlIty.ThIs news release contaIns forwardlookIng statements about the company IncludIng(I)Expectations regarding our ability to successfully relaunch our website; (Ii)Our expectations regarding our ability to finalize agreements with third parties with whom we are now in negotiations; (Iii)Our expectations regarding our cost structure relatIve to our revenue, and(Iv)Our expectations regarding the functionality of our new technologyAndits impact on the customer experience.This information is qualified in its entirety by cautionary statementsAndrisk factor disclosures contained in the company securitiesAndexchange commission filings, including the company annual report on form 10k for the fiscal year ended march 31, 2013.We caution readers that certain important factors may have affectedAndcould in the future affect the company actual resultsAndcould cause the company actual results for subsequent periods to differ materially from those expressed in any forwardlooking statement made by or on behalf of the company.With respect to the company expectations regarding all of these statements such risk factors include, but are not limited to: (1)Our ability to raise additional capital; (2)Our ability to maintain compliance with applicable regulatory requirements; (3)Our ability to attractAndretain customers in a profitable manner; (4)Our ability to accurately assess market demand for our products; (5)Our ability to sufficiently increase our revenuesAndmaintain expensesAndcash capital expenditures at appropriate levels;And(6) the state of the credIt marketsAndcapItal markets, IncludIng the level of volatIlIty, IllIquIdItyAndInterest rates.